BLUE
OCEAN

a differentiation strategy to create bold new markets.

As more technologies are used in the F&I department, finding the right tools to help your stores grow can become cumbersome. We can help you identify new technologies that will help you and your stores thrive.

About Us

Michael Sung Founder/CEO

Michael Sung is the Founder and CEO of Autofiniti, bringing 25 years of experience in the automotive industry.

He began his career selling new and used VWs and Audis in Brooklyn, NY, and progressed through various dealership roles, ultimately serving as Finance Director at a large domestic dealership in Philadelphia, PA.

In 2016, after completing a Master’s in Technology Entrepreneurship—where he was recognized as Entrepreneur of the Year—Michael launched his own automotive digital retailing company in Baltimore, which was acquired in 2019. He has also consulted for global firms in the areas of F&I and automotive technology.

Michael holds a Master’s in Technology Entrepreneurship from the University of Maryland, College Park, and is currently pursuing an MBA at the Gies College of Business, University of Illinois, as part of his commitment to lifelong learning.

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